A Marketable Cover

Marketing your Book cover, Spine and Information.

Whether you've written your book or are just starting out, having an eye catching cover is a must. Did you know that customers may be looking over your book for 10 seconds or less? A good book cover entices the customer to want to read more information and to result in a purchase. To accomplish this, you need to know what catches a customers eyes. A good place to start is your friends and family. Ones that you trust. Ask their opinions. If you're uncomfortable with asking your inner circle or would like your book's cover to be a surprise, look to the net. You can post your book's cover idea and receive feedback. Only post your idea on the net if you trust it won't be stolen. When deciding to create my book cover for Mysterious Chills and Thrills for Kids, I looked at many other ones in the children's field. I kept in mind which book covers attracted me and for the ones that didn't, why it didn't. Keep in mind that not everyone is going to agree with your taste.

The same applies to your back cover information about your book. If the book is fiction, you'll need to ensure the customer that their entertainment dollars are worth purchasing your book. If your book is non-fiction, show the customer the benefits of purchasing. Can it help solve a problem? Many customers want to know that they are purchaseing something that in some form can benefit them. You'll also need to show how your book is better than then next one in it's category.

Don't forget the spine and price. If your book is spine out, it'll need to attract the customer's eyes. When they pull out your book, the price can turn a purchase away. Look at other books in the field and price accordingly. Much lower prices than your competition may appear to sell more but may give the idea that your work isn't as good.

Self publishing, Small Press or a Large Publishing company, either way your book is competing against others out there. Make it count!


Here, you’ll find a review of a great resource

Publishing Your Own Book -- Get It Done !

Review Of The Secret Rules Of Publishing

If you’re serious, and I do mean SERIOUS about wanting to get your book published, then this book is a MUST READ. I don’t say that about very many things online, but this is one of them. I would venture to say that this will someday be looked at as the book publishing bible. It is THAT good.

Okay, let’s get right down to the meat. What’s in it?

First of all, the author, Donnie Sozie, struggled for 7 horrible years before she finally figured this nightmare of a business out. So she is speaking from experience. As she simply puts it, there are only 3 things needed to get your book published…a great manuscript, the guts to make it happen, and inside information. Okay, she can’t give you 1 and 2. If you can’t write and don’t have any guts, this book is probably a waste of your time. You need to have a solid product to sell and the guts to do what’s needed.

Having said that, the book, as far as the info you need, reveals a killer presentation letter that will make the publisher completely forget that you’re a first time author. You MUST see this to believe it. That’s what I call guts.

Donna also goes over the 11 most common mistakes that authors make when trying to get a book published. If you’ve tried in the past, I’m sure you’ll find about 5 or 6 of these on your own personal list…if not more.

Donna also shows you how to tap into the commercial aspects of your book in order to get publishers to grab it before anybody else does. If you read any of my articles, you know that you have to convince the publisher that there is money in it for him. Donna shows you how.

Think a non fiction book won’t interest anybody? Think again. Donna shows you how to put together a proposal for a non fiction title that is almost fool proof.

Look, I could keep going all day long. Why don’t you just visit Donna’s site and see what she has to offer. I promise you, you won’t be sorry.

Here is the site

Publishing Your Own Book -- A Changing World

Publishing has been changing in fundamental ways for several years now, and combined with the global recession, this change has impacted the industry dramatically. This essay, and others to come, seeks to understand the meaning of this change, it's effects, it's ethos, and what the future may hold.

To understand the rapidly changing publishing environment, we must begin with facts. America loves anything that is new. It's not clear if it's the media that loves newness or Americans themselves, but either way being new is no. 1 in America. So Americans are in an endless quest to find something new. Certain businesses, such as movies or music, are in a constant search for anything that is new. Mere mortals are gobbled up whole, should they try to somehow alter or play with this unyielding desire the new thing. There are numerous variations on this theme, such as the quest for the "next big thing."

Pop culture has ruled the American landscape since the mid-1980s, and its influence has only increased. As a result, things like literature or theater have been driven away from the lives of mainstream Americans, to the point of near-extinction. Books have been consumer by American's and media's desire for the new, so that the marketing of a new book has become more important than what is in the book. And, this means that the rules of marketing are now central to the business of publishing. Books and authors suffer as a result. Rules like a product's shelf life expires after 30 days, after which customers will grow disinterested and possible return the item, guide the publishing industry and how it markets books. I have found that this is an American problem. In England, for example, where my titles sell well, they never return books.

American academia has become political, primarily Leftist, and no longer a place that is part of greater American culture, and able to influence it, either through books published by university presses, or by the teachings of great professors.

The US government has grown to obscene proportions. President Obama has married the government with the media, and thus grown the government further. And, President Obama has expanded the government's role into the Internet, to include how Obama markets his "image" online. Back when the government was smaller, say when Kennedy was president, literature and culture had a healthy relationship with government, and the entire artistic community dined with the president. That is no longer the case, partly because it is unclear who is in the artistic community to begin with. In one sense, everyone is in the artistic community, and everyone is an "artist"--or think that they are.

American culture is extinct, and is possibly not even capable of being resuscitated. Into this storm comes the technical, drastic change to the business of publishing. It is understood among publishers of all stripes that print-on-demand technology is revolutionary. POD means that a digital file of a book is printed only when an order is placed for that book, and then the book is shipped in a matter of days. This is in contrast to traditional publishing, where a print run of books entered the market in the many thousands.

In these articles on this site, I seek to understand how publishing is changing and what the meaning of that change is for American culture and literature. At present, there are few rules to the publishing, or the old rules don't apply to new technologies. I am not following any of the old rules, customs, traditions or business practices of traditional. In fact, I take great joy in breaking any of those rules. For example, I may get scolded by a bookstore for not trade discount of 40-60%. But bookstores themselves have become obsolete in this new environment. A journalist might say that he does not want to review one of my titles because my front matter is not listed in roman numerals (I purposely start my page counts on p.2 just to be ornery, for this very reason). And yet, that very journalist is probably out of a job by now, and his newspaper is closed or closing soon. Furthermore, I have gotten a number of reviews in large newspapers and I saw no discernible change in my sales as a result. Conversely, a review from an influential blogger can make a real difference in sales. Oprah is still Oprah.
This book, if this is something you still want to do,is a great resource that will teach you everything you need to know about book publishing. I strongly suggest you read it.
Hopefully, after you’re done reading this, you’ll give yourself the best chance to get YOUR book published.

Publishing Your Own Book -- Your Way

Getting A Publisher & Getting What You Want


In the basic scenario of book publishing, a writer finishes a book and then finds an agent who helps sell the book to a publisher. When someone asks, "How do I find a publisher?" they're often looking for the details of this scenario. But let's backtrack a little. The answer to this question has to do with what you as a writer want out of the publishing process as well as what the publisher wants. It's best to be as clear as possible on both counts. Here are a few things to consider.

What You Want

What exactly do you want for your book? It's possible that your answer can save you a lot of time and heartache. Here's an example. A writer recently emailed me about wanting to find a publisher for his book on dealing with sickle cell anemia. He said he felt it was a really important book and that people would be interested in the information. That's great, but if his main goal is getting his book into the hands of those coping with the disease, he doesn't have to go with a big traditional publishing house in order to do that. He can self publish and take the book directly to doctor's offices, support groups and sickle cell organizations.

Do you want a book that tells a family story that will be a legacy for your children? Do you want a book that will establish your expertise and help you get started on the speaking circuit? You can accomplish these things by self publishing. A prominent ghostwriter recently published a book about his trade and landed a television interview where he discussed how politicians get their books written. The author was introduced as a "ghostwriting guru" and his book was prominently displayed at the end of the story. There was nothing that would have told you the book was self published. It didn't make a difference that it was. He still got the notice, was still seen as an expert.

Do you want to go for the whole enchilada--traditional publishing house, book tour, the status of having the validation of a publisher? That's fine too. Which brings us to...

What Publishers Want

Publishers are reviewing tons of manuscripts daily. How do you get your submission package to stand out from the others? By giving what they're looking for.

They want good writing. That's a given, but how do you deliver? First of all, be in a mode of constantly learning about your craft. Take classes, workshops, join a writer's group. Next, hire someone to help you. There are many editors who assist writers in getting a manuscript ready for submission. Some agencies even provide editing as part of their services.

The next part is harder. It has to do with that magical term "platform". Everyone these days talks about how publishers buy on the basis of your platform. In fact your submission package, fiction or non-fiction, will be all about showcasing your platform. Here's what they're looking for and how to demonstrate it.

Who you know and who knows you: Have testimonials and blurbs from known and noted people featured in your package. If you have a few big names behind you, that's more power for your marketing machine.

Do you have a following? If you put out a newsletter or other regular media you'll want to show how many subscribers you have. If you have a killer website, tell the number of hits you draw each month. If you sell a product, give sales figures to show you know how to produce what your customers want.

Are you in front of people all the time? Tell what media you already have under your belt. When and where were your last speaking engagements? Describe any radio, television, newspaper or magazine interviews you've done recently.

If you're lacking in any of these areas, it's never too late to change your situation. Polishing your prose and your persona are the best steps you can take to attract a publisher. They'll also help ensure your success if you decide to go it on your own. Remember, any improvement on your writing or marketing fronts will never go to waste!

click for a review of a great resource that will go over all of these things in great detail. What most people don’t realize is that book submission, for the purpose of getting published, is involved and has to be done "just so" because of all the competition. So please don’t go into this until you know exactly what’s involved. It just may mean the difference between getting published and not.

Publishing Your Own Book --Tips

Some Book Publishing Tips You Must Know

The thrill of getting your own book published is one that is not easily duplicated anywhere else. If you’re a writer (which I assume you are if you’re reading this) then you know what I’m talking about. Finishing that great novel is just the beginning of a thrilling journey. However, if you’re going to try to get your book published, there are a few things you need to know first. This article is going to fill you in.

For starters, you need to understand how publishers work. If you go in blindly, you set yourself up for disaster. One thing you need to know is that you can’t just send a publisher your work. If you send them unsolicited material, they won’t look at it for many reasons, not the least of which is the liability involved. And if there is a publisher who WILL accept unsolicited material, most likely they are not very reputable. The top dogs won’t look at your stuff unless you ask first.

Another thing you need to know is that each publisher specializes in certain kinds of books. Many new writers will simply submit their manuscripts to every publisher they can get a listing for. This is a waste of time. A publisher that only publishes books on gardening isn’t going to look at your mystery novel. So make sure you get a hold of a writers marker guide and see what publishers accept what manuscripts.

Then of course there is the way you go about submitting your work. So many beginning writers will simply take their manuscript and toss it in an envelope. This is so asking for trouble. At the very least, you want to include a cover letter with the manuscript telling something about yourself and about what the publisher is about to read. This is your chance to make a sales pitch and you want to make it a good one. If you don’t get the publisher excited about reading your work, he’s not going to read it.

There is a lot more involved with getting a book published…too much to get into in the space of a short article. However, below, you’ll find a review of a great resource that will teach you everything you need to know about getting your book published. I think you’ll find it invaluable reading.

At least give yourself the best chance of getting your masterpiece out to the general public. Why don’t you just visit Donna’s site and see what she has to offer. I promise you, you won’t be sorry.

Here is the site

Publishing Your Own Book -- Prepare

What You Must Know About Book Publishing

Everyone’s a writer. It’s true. The number of people who have thought about writing for a living is astronomical. And ironically, many of them fail, not because of lack of talent, but because they don’t know how to go about getting a book published. There is a procedure that you have to follow to have any chance at all. Book publishing is a competitive field. Publishers get hundreds of manuscripts crossing their desks each week. Getting YOURS seen takes some doing.

The first thing you need to know is that nobody, and I do mean NOBODY is going to accept unsolicited material. There are many reasons for this. One of the main ones today is because of all the lawsuits flying around from writers claiming that their work has been stolen. It’s just not worth it for the publishers to go through all the hassles. So any reputable publisher is going to require you to ask first for permission. This way they have it on record in case there are any claims of theft.

But another reason you can’t send unsolicited material is simply because of the fact that publishers get so many manuscripts on a regular basis. They just don’t have the time to go through them all. So, unsolicited submissions don’t even get looked at because of the time constraints. So, if you’re going to send something, ask permission FIRST. Otherwise, quite honestly, you are going to be wasting your time.

The next thing you need to know is that all submissions must be done in a professional manner. The space of this article doesn’t allow me to go into detail as to what this means. It is an involved process. You can’t just slap something together and toss it in an envelope. The more professional the presentation, the better your chance of getting it looked at.

click for a review of a great resource that will go over all of these things in great detail. What most people don’t realize is that book submission, for the purpose of getting published, is involved and has to be done "just so" because of all the competition. So please don’t go into this until you know exactly what’s involved. It just may mean the difference between getting published and not.

Publishing Your Own Book -- Getting Reviewed

How to Get Your Book Reviewed

More info on getting published

Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"

When planning your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing.

Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you. Also many publications come out on a weekly or monthly basis instead of daily. This means that book reviewers have a huge backlog.

So the best way to get a book reviewers to review your book, is to get them a quality copy of your manuscript or a galley, as soon as possible.

What if my book your already been published?

Is it too late to get a book reviewer to review your book? In some cases yes and in some no. There is an easy way to get your book reviewed without calling it a review.

Send out a press release.

Create a press release about your book and submit it to your local newspapers, magazines and radio stations. Make it interesting. Don't just say Mary Joe Piper has just published her newest book Babes on Parade. Think about your story and what it can teach people. Does it have a theme about love or friendship or settling disputes?

Use the issue in your press release. Teach people how to solve their problems and then have the person interviewing you mention your credits, as a published author. At that point your book will be mentioned, you will have done them a service, and you will have saved thousands of dollars on marketing and query letters to editors.

Here are just a few sites that you can go to to submit your pre - publication book:

Book Reviewers:

Terrie Bittner
Bellaonline.com: Children's Books
childrenbooks@bellaonline.com
http://www.bellaonline.com/entertainment/children.html
Categories: Children, Children’s Religion, Young Adult - Children Query first.

Sandy Cummins
Writers Exchange Book Reviews
PO Box 372
Atherton, QLD 4883
writers@writers-exchange.com
http://www.ozemail.com.au/~pjcsjc/book-review.htm
Categories: Computer/Internet/Technology, Children, Christian, Fiction, How-To, Non-Fiction, Religion, Romance, Sci-Fi/Fantasy, eBooks, Writing, promotion & publishing

Anne Douglas
http://www.bookideas.com
emailanned@yahoo.com
http://www.bookideas.com
Categories: Art, Books From Small Presses, Children, Cookbook, Fiction, Literature, Mystery, Pop Culture, Women, Young Adult - Children, Biography, Parenting. Particularly interested in American art and children's books.

Apryl Duncan
FictionAddiction.NET
Box 876
Chattanooga, TN 37343
ReviewRequest@FictionAddiction.NET
http://www.FictionAddiction.NET
Categories: Books From Small Presses, Children, Fiction, Literature, Mystery, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Writing, promotion & publishing, Adventure, Horror

Melanie C. Duncan
Bookdragaon Review (ISSN 1527-0157)
444 Forest Hill Road, #813
Macon, GA 31210
MCDuncan@bookdragonreview.com
http://www.bookdragonreview.com
Categories: Fiction, Young Adult - Children Comments: All genres fiction only. Please query before sending an e-book. Attachments are deleted if not specifically requested. Traditional galleys may be sent without a query, however please read the FAQs at the website before sending.

Linda Eberharter
Fiction Forest
7042 Cohasset Ct.
Indianapolis, IN 46226
Phone: 317-549-3038
linda@atlanticbridge.net
http://www.atlanticbridge.net
Categories: Children, Fiction, Mystery, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks

Detra Fitch
Huntress Book Reviews
205 Dana Drive
Easley, SC 29642
huntress@huntressreviews.com
http://www.huntressreviews.com
Categories: Children, Fiction, General, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Adventure, Horror

Denise Fleischer
Gotta Write Online
515 E. Thacker
Hoffman Estates, IL 60194
Phone: 847 882-8054
Netera@aol.com
http://members.aol.com/gwnlitmag/
Categories: Mystery, Romance, Young Adult - Children, eBooks, Writing, promotion & publishing. Authors can also make guest appearances on the AOL chat she co-hosts on Tuesdays from 10-11 PM ET. Writers: keyword, chatrooms, Writer's Grill.

Jessica Holmes
Romance At Its Best, Midnight Reviews
owner@romanceatitsbest.com
http://www.romanceatitsbest.com/
Categories: Books From Small Presses, Fiction, General, How-To, Literature, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Women, Young Adult - Children, Biography, Thriller/Suspense, eBooks, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political, Adventure, Horror

Dave Jenkinson
CM/Canadian Review Materials
Faculty of Education,
University of Manitoba
Winnipeg, MB R3T 2N2
Phone: 204-474-8780
e-Mail: jenkinson@ms.umanitoba.ca
http://www.umanitoba.ca/cm/
Categories: Audiobooks; General, Children, Young Adults

Jeanne Kelly
1928 Mid Road
Colorado Springs, CO 80906
Phone: 719-291-2309
e-Mail: whitebison@mail.com
Categories: Audiobooks; Children, Health, Metaphysical, Spiritual, Women, Self-help, Writing, Inspirational, Motivational

Jeanette Lambert
Tennessee Tribune
6940 Sunderland Circle
Nashville, TN 37221-4621
Phone: 615-321-3268
jbl96@aol.com
Categories: Children, Cookbook, Fiction, General, How-To, Library, Lifestyle, Mystery, Non-Fiction, Reference, Sociology, Travel/Hospitality, Women, Young Adult - Children, Biography, Thriller/Suspense, African-American Fiction and Nonfiction , Self-help, Writing, promotion & publishing, Education

Jennifer L. B. Leese
AStoryWeaver's Book Reviews
311 Frederick Street
Hagerstown, MD 21740
AStoryWeaver@aol.com
http://www.geocities.com/ladyjiraff/aswbr.html
Categories: Children, Young Adult - Children. Ebooks should be sent to home address on disc or in printed format. Please supply all information needed to properly review your book and where to send the review when done. For faster responses, the review can be sent to you via email.

Cathi Dunn MacRae, Editor
VOYA
Scarecrow Press
4720 Boston Way
Lanham, MD 20706
voya@voya.com
http://www.voya.com
Categories: Young Adult & Children

Sandra J. Morgan
Cloudy Mountain Books/The Fiction Forest
2 Bow Mills Road
Center Barnstead, NH 03225
Phone: 603 776 0123
sandi@fictionforest.com
http://www.fictionforest.com
Categories: Audiobooks, Australian Books, Books From Small Presses, Children, Christian, Cookbook, Features, Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Mystery, Non-Fiction, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Travel/Hospitality, Video, Women, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial

Christian Perring, Ph.D.
Metapsychology Online Review
c/o Philosophy Dept
Dowling College
Oakdale , NY 11769
Phone: 631-244-3349
metapsychology@mentalhelp.net
http://mentalhelp.net/books/
Categories: Art, Audiobooks, Books From Small Presses, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, General, Health, Humanities, Literature, Metaphysical, Mystery, Pop Culture, Sociology, Women, Young Adult - Children, Psychology/Mental Health, Biography, Parenting, Comics, Science

Puala Rohrlick
KLIATT Young Adult Paperback Book Guide
33 Bay State Rd.,
Welesley, MA 02481
Phone: 781-237-7577
kliatt@aol.com
http://www.hometown.aol.com/kliatt
Categories: Young Adult - Children

Geoff Rotunno
the boox review
PO Box 211
Santa Ynez, CA 93460
geoff@thebooxreview.com
http://www.thebooxreview.com
Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children, Children’s Religion, Christian, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, History/Political Comments: Seeking review copies of all genres except romance.

Beverly J. Rowe
myshelf.com
102 Copper Lane
Kenai, AK 99611
Phone: (907) 283-2840
bevbooks@aol.com
Categories: Children, Cookbook, Fiction, Food, Literature, Mystery, Non-Fiction, Young Adult - Children, Biography, Thriller/Suspense, Writing, promotion & publishing, Education, History/Political. Prefers hard copies.

J.B. Scott
Sydney, NSW 2148
ctf_editor@iprimus.com.au
http://www.geocities.com/ebook_review
Categories: Australian Books, Computer/Internet/Technology, Books From Small Presses, Children, Fiction, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks
E-mail all review requests to ctf_editor@iprimus.com.au with "REVIEW REQUEST" in the subject header.

Sandra Simmons-Maike
Freelance
Rt. 2 Box 152
Alma, KS 66401
Phone: 785-765-3861
sandcogroup@aol.com
Categories: Audiobooks, Books From Small Presses, Children, Cookbook, Fiction, Food, General, Library, Lifestyle, Marketing, Mystery, Romance, Sci-Fi/Fantasy, Serials, Young Adult - Children, Thriller/Suspense, eBooks, Self-help. Include time deadline.

Roger Sutton, Editor
Horn Book Magazine
56 Roland Street, Suite 200
Boston, MA 02129
Phone: 617-628-0225
Categories: Children, Young Adult - Children

Niki Taylor
Freelance
nat0607@hotmail.com
http://www.suite101.com/welcome.cfm/book_reviews
Categories: Books From Small Presses, Children, Christian, Gay/Lesbian Non-Fiction, Health, Non-Fiction, Pop Culture, Sociology, Spiritual, Travel/Hospitality, Women, Young Adult - Children, Psychology/Mental Health, Biography, eBooks, Theater, Film History, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political

Anna Serra i Vidal
Aledaños. Boletín electronico y crítico de literatura
Eiximenis, 6
Sant Pere de Ribes, Barcelona 08810
Phone: + 34 93 896 25 04
aserra@ctv.es
Categories: Children, Cookbook, Fiction, Literature, Mystery, Women, Young Adult - Children, Thriller/Suspense, eBooks, Writing, promotion & publishing, Education

Christopher Warner
EFP - Spratt Publishing
4924 Balboa Blvd
Suite 304
Los Angeles, CA 91316
Phone: 818-881-7053
efp@dslextreme.com
Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children's Book, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, Scholarly, History/Political, Adventure, Nature, Horror, Photography

Brenda Weeaks
MyShelf.Com
reviews@myshelf.com
http://www.myshelf.com
Categories: Audiobooks, Books From Small Presses, Children, Christian, Cookbook, Fiction, Food, General, Health, How-To, Literature, Mystery, Non-Fiction, Reference, Romance, Sci-Fi/Fantasy, Serials, Women, Young Adult - Children, Thriller/Suspense, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Gardening

Stephanie Zvirin
Booklist/American Library Association
50 E. Huron
Chicago, IL 60611
http://www.ala.org/booklist/
Categories: Young Adult

Once a few book reviewers write about your book, other book reviewers will follow. Be prepared for these subsequent book reviewers. Have copies of your book ready to send out with your author packet. More info on getting published

AllThoseArticles.info

Publishing Your Own Book -- PR

How to Create a Media Frenzy for Your Book


Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.

Prepare talking points before making media appearances.

Many new authors spend so much time and energy trying to get in the newspaper or on radio that when they get there, they don't know what to say. But if you take an hour to prepare concise, compelling comments about your book, you'll come off as a real pro, increase sales, and maybe even be asked back!

The average radio interview lasts five minutes, of which three might be broadcast, and on average you might get six inches of coverage in your local newspaper. You don't have a lot of time to waste hemming and hawing about your book, and the journalist interviewing you doesn't want to waste his or her time either. So before you even start soliciting press coverage, write down and memorize your talking points.

You say you know your book? I'm sure you do. But when you're under the gun of a timed interview, or an interviewer hits you with a surprise question, it's easy to stammer or get confused. Talking points are your lifeline. I suggest preparing a list that looks like this:

a. What's the "elevator pitch" (a 10-second summary) of my book?

b. Who is my book targeted to?

c. How did I decide to write it?

d. What are three passages in my book that I want to quote?

e. What can people get out of my book?

f. Where can people buy my book?

Write those down on note cards and memorize them, but keep the cards with you when you do interviews, just in case. That way, you'll come off more professional and make the most of the time you get.

Focus heavily on PR.

If you don't believe in the power of public relations and the media to turn an unknown book into a bestseller, I have two words for you: Oprah Winfrey. Get your book 15 minutes on her show and you'll sell a million copies. That's the power of the media.

Of course, getting on Oprah is the Holy Grail of book marketing, and while you shouldn't NOT try to get on her show, you shouldn't focus only on that. PR is your most powerful tool for creating awareness and selling books. So early on, while you're still in final editing, start making lists of media outlets, cashing in on contacts, making calls and sending out e-mails.

PR works because it's got credibility. Instead of a paid ad, people see an objective journalist reviewing your book, or a talk show host who's chosen to have you on her show because she liked your book. Media exposure carries tremendous weight with book buyers. Ask your friends how many books they've bought after hearing about them on "Fresh Air" on National Public Radio.

These are some of the PR avenues you can pursue:

* Reviews in any and all publications, print and online especially.
* Features in print and online publications.
* Radio interviews.
* Television interviews.
* A regular column in a magazine or newspaper or online.
* Speaking engagements.
* A role as an "expert source" for one or more journalists.
* Creating press events.
* Tying your book to a charity or cause.

It all begins with your press kit. That's a snazzy folder that contains the press release about your book's publication, a bio of you, a black and white photo of you (professionally done) and any press coverage you may have already received. Once you've identified your media list, send that kit to the key contacts at each paper, magazine, TV or radio station.

But don't stop there. PR is about relationships, and you've got to strike the right balance of "eager to help" and "respecting your time." Follow up your press kit with an e-mail in a week or so, and stay in touch. Offer story ideas or to be quoted for a feature. Make yourself an asset to journalists and editors and you'll be surprised at the results.

Two final tips:

* Always include your Web address in your PR, stories, interviews, etc.
* Always get reprints, videotapes, etc. of your press coverage to use later.

Learn to use the media to create free exposure for yourself and to sell your books. And most importantly, how to be a great guest once you get on the air.

Prepare talking points before making media appearances.

Here, you’ll find a review of a great resource that will go over all of these things in great detail. What most people don’t realize is that book submission, for the purpose of getting published, is involved and has to be done "just so" because of all the competition. So please don’t go into this until you know exactly what’s involved. It just may mean the difference between getting published and not.

Publishing Your Own Book -- Ezine First ?

If you're looking for low-cost ways to promote your book (and aren't we all?), I hope you've considered publishing an e-mail newsletter, or "e-zine." Here are six darn good reasons why you shouldn't wait any longer:

1. An e-zine is the perfect way to STAY IN TOUCH with your clients and prospects on a regular basis. Unless you continually follow up with clients and prospects, they'll soon forget about you. But imagine calling or writing each and every one of your clients and prospects every week! That would be nearly impossible to pull off. Well, an e-zine achieves the same goal — keeping you on their "radar screens," but in an unobtrusive way. This constant contact makes these folks more likely to think of YOU — not someone they heard about yesterday — when they need to hire a coach.
2. An e-zine allows you to effortlessly SPREAD THE WORD about you and your business. If you write a decent e-zine, your readers will be very likely to pass it on to friends and colleagues. Remember that old shampoo commercial that went, "And I told two friends, and she told two friends, and so on, and so on..."? That principle — clients passing on the word about your product or service — is called "viral marketing" these days. Most publishers begin with only a few dozen subscribers who are their clients and associates. But after several months, you can have thousands of readers on your list — thanks to viral marketing mixed with some promotional legwork.
3. An e-zine is a CREDIBLE and SUBTLE way to promote your services or products. Instead of simply *saying* how great your business is, an e-zine lets you *show* how great you are by sharing your expertise through tips or client stories. (As my old journalism professor used to say, "Show me, don't just tell me!") You're avoiding simple bragging, and are instead offering useful information that demonstrates your knowledge. Bravo!
4. Publishing an e-zine positions you as an EXPERT in your field. By showcasing your knowledge and skills, you're likely to attract more and better clients. And by sharing what you know well, you're saying, "Hey, I know my stuff! I'm an expert." If you make a living by providing a service, you're an expert in your own right. If you're still uncomfortable with that term, try on the word resource." (Okay, feel better?)
5. An e-zine is the ideal way to CAPTURE the e-mail addresses of your WEB VISITORS. If I visit your site today but aren’t ready to buy from you today, you’ve likely lost me forever when I click away. BUT if you invite me to sign up for your free newsletter that features helpful information on the topic at hand, I’ll be happy to sign up. NOW you’ve got me to market to, over and over, as long as you continue to give me the practical content you promised. This is especially powerful because statistics show that consumers don’t usually purchase a product or service until after they’ve seen multiple messages about it.
6. An e-zine is CHEAP and EASY to publish — especially compared with a print newsletter. If you were to produce and mail a snazzy-looking *printed* newsletter, you could easily spend thousands of dollars each year. But an e-zine is essentially FREE to put together and publish — it just takes a bit of your time. And you can make it as long or short as you'd like. (Some of the best e-zines I get feature only one tip per issue and are less than one computer screen long.) For best results, keep it simple!
Then use this e-zine to start promoting your book ! Why don’t you just visit Donna’s site and see what she has to offer. I promise you, you won’t be sorry.

Here is the site

Publishing Your Own Book -- 3 Tips

3 Critical Book Publishing Tips

Okay, let’s get serious here. You’re a writer. You just wrote this great book and you want to get it published. The last thing you want to do is go through the process in a way that is going to waste your time and the publisher’s time. This article is going to share 3 critical book publishing tips that every writer needs to know. Hopefully, after you’re done reading this, you’ll give yourself the best chance to get YOUR book published.

First of all, and you’re not going to like hearing this, book publishers do not care about quality. They don’t care how much you love your topic and how hard you slaved over it. They want something that is going to sell and put food on their table…period. So make sure that you do your research BEFORE you start writing to see if there is any demand for the subject you’re writing about. If there isn’t, you’re going to have an uphill battle getting your book published. That’s the cold hard truth about this business.

When you approach a publisher, don’t bother him with why you’re book is so great and what a fantastic writer you are. Your job is to show the publisher WHY your book is going to sell. In order to do this, you’re going to have to present him with facts, such as sales of comparable books and demand statistics. The more proof you can show him that your book is going to be a hot seller, the better your chance of getting it published. So tip number 2 is simple…focus on the profit potential, not the content of the book.

Finally, and this is where most people really get disillusioned, you have to realize that the money that you’re going to earn from this book is going to be negligible in comparison to what the publisher is going to get. If you’re lucky enough to have a really big seller, which is rare unless you’re a celebrity, you’ll be lucky to make $20,000 after all the smoke clears while your publisher is making about four times that much off of your work. So tip number 3 is one you probably didn’t see coming…don’t get your hopes up too high. You are NOT going to become a millionaire off of one published book.

This book, if this is something you still want to do,is a great resource that will teach you everything you need to know about book publishing. I strongly suggest you read it.

SevenLawsofAttraction.com

Publishing Your Own Book

Review Of The Secret Rules Of Publishing

If you’re serious, and I do mean SERIOUS about wanting to get your book published, then this book is a MUST READ. I don’t say that about very many things online, but this is one of them. I would venture to say that this will someday be looked at as the book publishing bible. It is THAT good.

Okay, let’s get right down to the meat. What’s in it?

First of all, the author, Donnie Sozie, struggled for 7 horrible years before she finally figured this nightmare of a business out. So she is speaking from experience. As she simply puts it, there are only 3 things needed to get your book published…a great manuscript, the guts to make it happen, and inside information. Okay, she can’t give you 1 and 2. If you can’t write and don’t have any guts, this book is probably a waste of your time. You need to have a solid product to sell and the guts to do what’s needed.

Having said that, the book, as far as the info you need, reveals a killer presentation letter that will make the publisher completely forget that you’re a first time author. You MUST see this to believe it. That’s what I call guts.

Donna also goes over the 11 most common mistakes that authors make when trying to get a book published. If you’ve tried in the past, I’m sure you’ll find about 5 or 6 of these on your own personal list…if not more.

Donna also shows you how to tap into the commercial aspects of your book in order to get publishers to grab it before anybody else does. If you read any of my articles, you know that you have to convince the publisher that there is money in it for him. Donna shows you how.

Think a non fiction book won’t interest anybody? Think again. Donna shows you how to put together a proposal for a non fiction title that is almost fool proof.

Look, I could keep going all day long. Why don’t you just visit Donna’s site and see what she has to offer. I promise you, you won’t be sorry.

Here is the site